Challenge: When our team was invited to work on Campus Crossfit, there were multiple challenges. The gym was newly acquired under a new management. The new owner wanted to create a brand new look starting with the vision, logo, website and marketing collaterals.
Key Issues: Vision Lack of Brand clarity Logo Non-optimized website
Lack of Brand Harmony
Our Catalystic Approach: In the brand audit phase, we had multiple sittings with both the Partners of Campus Crossfit. We intimately studied their purpose, goals/objectives and helped craft a vision which paved the way for the creation of a renewed brand personality and logo leading to a change in the website outlook.
ABOUT CAMPUS CROSSFIT
Campus CrossFit is for people ages 7-70+ and all fitness levels, regardless of ability. CrossFit is not just for elite athletes, it is for anybody who wants to get fit in a challenging, exciting, and supportive environment.