Active Body

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DATE

January 2018

ACTIVE BODY

Health & Fitness Store

BRAND ID, WEB DESIGN, DIGITAL MARKETING

  • Challenge:
    When our team was introduced to work on Active Body, it was a growing brand with 5 locations. The brand was gaining popularity but lacked a unified creative expression on the corporate website, brand stationary and interiors.

Key Issues:
Complex website with limited functionalities
Lack of Brand Harmony
Absence of Architecture and Interior design packs for brand locations

  • Our Catalystic Approach:
    In the brand audit phase out team studied the brand perception from all the different paradigms and drew out the corporate DNA of the brand.
  • From there we provided a Franchise Starter kit, instilled a Brand Manual covering Architectural, Engineering and ID pack and a Responsive Website with multi-vendor locations.
  • Today Active Body!
    Footprint of 25 store across Canada.
  • e-commerce website with order fulfillment integration.
  • Cohesive brand identity through all 25 locations
  • Cohesive architecture & Interior design through most of the 25 locations
  • Increased website traffic
  • Cohesive brand assets throughout all communication channels
  • Cohesive interior design & architectural features throughout all locations
  • Increase number of locations & franchisees
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ABOUT ACTIVEBODY

Active Body Nutrition is the newest leader in online and retail dietary supplementation in North America. We are committed to your success, health, and fitness by providing you the best health products and superb customer service.