Challenge: When our team was introduced to work on Active Body, it was a growing brand with 5 locations. The brand was gaining popularity but lacked a unified creative expression on the corporate website, brand stationary and interiors.
Key Issues: Complex website with limited functionalities Lack of Brand Harmony Absence of Architecture and Interior design packs for brand locations
Our Catalystic Approach: In the brand audit phase out team studied the brand perception from all the different paradigms and drew out the corporate DNA of the brand.
From there we provided a Franchise Starter kit, instilled a Brand Manual covering Architectural, Engineering and ID pack and a Responsive Website with multi-vendor locations.
Today Active Body! Footprint of 25 store across Canada.
e-commerce website with order fulfillment integration.
Cohesive brand identity through all 25 locations
Cohesive architecture & Interior design through most of the 25 locations
Increased website traffic
Cohesive brand assets throughout all communication channels
Cohesive interior design & architectural features throughout all locations
Increase number of locations & franchisees
Active Body Nutrition is the newest leader in online and retail dietary supplementation in North America. We are committed to your success, health, and fitness by providing you the best health products and superb customer service.